Julie Taidy | Founder & Creative Director
SoeRuli began with a mother's observation and a designer's solution.
Watching her daughters develop their own sense of style, Julie saw how few clothing options truly met the moment. There was a need for pieces that were sophisticated enough for their growing taste, comfortable enough for active days, and distinctive enough for personal expression.
A Parsons School of Design graduate with a background in childrenswear, Julie refined her skills at Anna Sui, Ralph Lauren, and across the industry. But it was motherhood that brought the deepest clarity and shaped the values behind SoeRuli.
SoeRuli represents that understanding, translated into design. It is a brand by a mom who has been there. It is clothing for girls who are ready for more — and parents who want to get it right.
that feels as good as it looks, 
with a thoughtful balance 
of style, comfort, and craftsmanship.
